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APTARE APPOINTS NEW VICE PRESIDENT OF MARKETING

Tony Wessels to Spearhead Global Marketing Efforts for Data Protection Management Leader

CAMPBELL, Calif. - April 17, 2006 - APTARE, Inc., provider of web-based enterprise applications that simplify the management and optimization of complex data protection environments, today announced the appointment of Tony Wessels as vice president of marketing. With over 20 years of experience, Wessels will lead the overall marketing strategy for corporate marketing, channel relations, and product marketing and will drive existing and new business expansion efforts.

"Tony brings a breadth of knowledge in launching worldwide marketing programs, and we are delighted to welcome him to the team," said Richard Clark, president and CEO of APTARE. "As companies grapple with the ever growing amount of information and complex business requirements, management of the data protection environment continues to play a central role in meeting business objectives. Tony's leadership and creativity will prove critical as he leads development of several exciting product initiatives that will further extend APTARE's lead in the data protection management market."

Prior to joining APTARE, Wessels served as vice president of marketing for Stata Labs, Inc., an email provider that was acquired by Yahoo! in 2004. There, he oversaw corporate and product marketing, and channel relations. Previously, he was president and founder of Hi-Fi Marketing, a full-service marketing firm which developed strategic, worldwide corporate and product marketing programs. Clients included enterprise storage companies Network Appliance, Vixel, and Aarohi Communications. He also served as a senior marketing executive at Sun Microsystems and Motorola.

"It's no secret that the data protection management category continues to grow at a meteoric rate," said Tony Wessels, vice president of marketing at APTARE. "I'm excited to join the company because APTARE is an established company with the best in breed web-based applications for the storage market. Its customer-centric view has been a big reason for the company's success, and why APTARE has gained so much traction in the storage software market to date."

About APTARE
Headquartered in Campbell, California, APTARE® is a provider of web-based enterprise applications that simplify the management and optimization of complex data protection environments. APTARE StorageConsole™, the company's flagship product, is a real-time browser-based portal that gives IT administrators and executives a centralized, real-time view of their data protection environment through easy-to-read graphical dashboards. Using APTARE StorageConsole, users are able to easily increase backup success rates, identify potential failures before they happen, meet compliance regulations, and optimize current and future resources. Companies are significantly reducing costs using APTARE StorageConsole to optimize their data protection infrastructure and business operations. For more information visit www.aptare.com.

  For press or analyst inquires   please contact:

  • Tony Wessels
  • APTARE, Inc.
  • +1-408-871-9899

  • Julie Parayno
  • Dovetail Public Relations
  • +1-408-395-3600

APTARE and APTARE StorageConsole are trademarks, registered trademarks or service marks of APTARE, Inc. All other trade names, trademarks, and service marks are the rightful property of their respective owners.

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